.Underwriting announcements may contain:
o Origin (e.g., “French wine”).
o Intended use (e.g., “children’s clothing”)
o Form of delivery to consumer or method of preparation:
(e.g., “bottled mineral water”).
. o Product content (e.g., “wool suit” or “fiberglass insulation”).
Underwriting announcements will:
KRPS is a public radio station licensed to Pittsburg State University and carries no on-air advertising. One way KRPS helps fund its programming and general operations is by seeking underwriting support from corporations, foundations and associations. Federal Communications Commission (FCC) regulations govern all underwriting announcements by public radio stations. The regulations require stations to provide on-air acknowledgement of funders while stipulating that these credit announcements are strictly for identification; they cannot be promotional.
In establishing its on-air credit guidelines, KRPS is sensitive to the expectations of the public radio audience and remains faithful to public radio’s mission to provide education, cultural and informational programs independent of commercial obligations or influence. However, KRPS reserves the right refuse funding if there is any conflict of interest or possible perception of influence on program content. KRPS also reserves the right to refuse contributions if it determines that their acknowledgment on the air might have an adverse effect on its mission or on listenership, listener support or other financial support.
Pittsburg State University and KRPS do not and will not discriminate, in any way, on the basis of race or ethnicity, with respect to its on-air funding message practices. No funder may use the station to discriminate on the basis of race or ethnicity and any contract entered into by a funder intending to discriminate on the basis of race or ethnicity shall be null and void.
Underwriters must be identified by mention of their legal or recognized name. Additional information may be used to further clarify identification but should not promote donors’ companies, products or services.
KRPS reserves the right to change its policies and practices regarding the acceptability of underwriters and underwriting announcements, as required to comply with its interpretation of the Communications Act, FCC Rules & Regulations and the policies of Pittsburg State University.