Underwriting Opportunities
KRPS offers a wide range of scheduling and pricing options for businesses to underwrite programming and get their name in front of some of the area’s most affluent residents and decision-makers.
In this folder, we have enclosed some of our most effective, cost–efficient packages for your consideration. While we suggest these packages, we are most concerned with giving you the best option for your business. That’s why we also offer a la carte pricing, ranging from $10 to $15 per announcement, dependent on positioning. The minimum for an á la carte contract is $350.
You will notice some of the packages can be scheduled for different lengths of time. For instance, the "Comprehensive Audience Package" is available on a 13, 26 or 52–week schedule. The number of announcements you receive with this package is the same, regardless of which schedule you choose. The difference in the schedules is the frequency your announcement will be aired. If you opt for the 13–week schedule, your announcement will air more frequently in a shorter time. The 52–week schedule will spread out your investment over a longer period, with less frequency.
Perhaps the biggest advantage of underwriting on KRPS is you determine the audience your message reaches. KRPS’ comprehensive underwriting packages offer you the opportunity to reach better than 90% of the total KRPS audience. But, if you wish, you can be more specific and target only the news, classical or jazz audience. The choice is yours. If you don’t see a specific underwriting package that fits your needs we will be happy to create one that does!
Comprehensive Audience Packages
Designed for you to reach each of KRPS' audiences
$1,000 Comprehensive Audience Package
This package is available for 13, 26 or 52 weeks.
Qty. Program
100 Classical Music Monday-Friday 9am-4pm;
50 All Things Considered, Monday-Friday, 4-7pm
50 Morning Edition, Monday-Friday, 5-9am  
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200   Announcements (Averages $5.00 per spot.)
Spots during Premium Programs* are available for an additional $11 per spot.
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$2,000 Comprehensive Audience Package
This package is available for 26 or 52 weeks.
Qty. Program
190 Classical Music, Monday-Friday, 9am-4pm
100 All Things Considered, Monday-Friday, 4-7pm
100 Morning Edition, Monday-Friday, 5-9am
10 Weekend Edition, Saturday, 7-9am and Sunday, 7-9am
5 Car Talk, Saturday, 9-10am
5 A Prairie Home Companion, Saturday or Sunday, dependent on availability
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410 Announcements (Averages $4.88 per spot.)
Additional Spots during Premium Programs* are available for
an additional $9 per spot. |
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$4,000 Comprehensive Audience Package
This package is available for 26 or 52 weeks. Qty. Program
380 Classical Music, Monday-Friday, 9am-4pm
200 All Things Considered, Monday-Friday, 4-7pm
200 Morning Edition, Monday-Friday, 5-9am
100 Jazz, Monday-Thursday, 7-11pm
40 Weekend programs other than Car Talk and A Prairie
Home Companion
20 Weekend Edition, Saturday, 7-9am and Sunday, 7-9am
10 Car Talk, Saturday, 9-10am
10 A Prairie Home Companion, Saturday or Sunday, dependent on availability
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960 Announcements (Averages $4.17 per spot.)
Additional spots during Premium Programs* are available for
an additional $7 per spot.
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NPR News Packages
Designed for you to reach KRPS' news audience during the most-listened to hours on KRPS
$1,000 NPR News Package
This package is available for 13, 26 or 52 weeks.
Qty. Program
52 All Things Considered, Monday-Friday, 4-7pm
52 Morning Edition, Monday-Friday, 5-9am
26 Weekend Edition, Saturday, 7-9am and Sunday, 7-9am
17 NPR Newscast
13 Weekend All Things Considered, Saturday, 4-5pm and Sunday, 5-6pm
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160 Announcements (Averages $6.25 per spot.)
Spots during Premium Programs* are available foran additional $11 per spot.
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$2,000 NPR News Package
This package is available for 26 or 52 weeks.
Qty. Program
106 All Things Considered, Monday-Friday, 4-7pm
106 Morning Edition, Monday-Friday, 5-9am
60 Weekend Edition, Saturday, 7-9am and Sunday, 7-9am
30 Weekend All Things Considered, Saturday, 4-5pm and Sunday, 5-6pm
20 NPR Newscast
13 Fresh Air Weekend, Saturday, 6-7am
10 Car Talk or A Prairie Home Companion
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345 Announcements (Averages $5.80 per spot.)
Additional Spots during Premium Programs* are available for an additional $9 per spot.
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$4,000 NPR News Package
This package is available for 26 or 52 weeks.
Qty. Program
210 All Things Considered, Monday-Friday, 4-7pm
210 Morning Edition, Monday-Friday, 5-9am
120 Weekend Edition, Saturday, 7-9am and Sunday, 7-9am
60 Weekend All Things Considered, Saturday, 4-5pm and Sunday, 5-6pm
52 Car Talk or A Prairie Home Companion
50 NPR Newscast
26 Fresh Air Weekend, Saturday, 6-7am
24 Whad'ya Know?, Saturday, 10am-Noon
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752 Announcements (Averages $5.32 per spot.)
Additional Spots during Premium Programs* are available for an additional $7 per spot.
*Premium Programs are Car Talk and A Prairie Home Companion
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